Air vs Frame.io # Air vs. Frame.io: Universal Creative Operations vs. Video-Only Collaboration Air is a comprehensive Creative Operations System designed for managing all types of creative assets across the entire creative lifecycle, while Frame.io is a specialized video review and collaboration platform built specifically for post-production workflows and video-centric teams. :format(webp)) :format(webp)) :format(webp)) #### Supporting _high-performance_ creative teams Company size\*1-1011-5051-100101-500501-10001001+ How did you hear about us?\*Review siteFriend or colleagueAI searchEventLinkedinConferenceInstagramSearch engine Submit By submitting the form, you agree to our [Terms of Service](/content/terms/index.html) and acknowledge our [Privacy Policy](/content/privacy/index.html) ## Why _choose Air_ over Frame.io :format(webp)) Creative-centric ## Universal Asset Management vs. Video-Only Focus Air supports all creative file types with equal optimization, treating every asset as an important building block in the creative process, while [Frame.io](http://frame.io/) was built primarily for video collaboration. Air uses AI-powered smart search, visual recognition, and flexible metadata management across images, videos, documents, design files, and presentations for a connected, clean process. Built for creative ops today ## Superior Organization & Search Capabilities Air features a visual board-based organization system that mirrors how creative teams naturally think and work, whereas Frame.io only allows search by title, name of the uploader, or the file extension. Attempting to build a robust catalog with hundreds of videos with limited search capabilities is incredibly difficult. Air includes comprehensive AI-powered search with visual recognition, smart tagging, and robust cataloging capabilities for building searchable asset libraries. :format(webp)) :format(webp)) Transparent affordable pricing ## Comprehensive Creative Operations vs. Limited Workflow Scope Air offers comprehensive creative operations with integrated project management for all asset types, while [Frame.io](http://frame.io/) specializes in video post-production collaboration only. Air provides universal creative workflow support; [Frame.io](http://frame.io/) lacks mixed-media management capabilities beyond video review. ## Air is the _clear choice_ for creative teams ## _Air_ ## _Frame.io_ #### How Air differs from Frame.io Organization Visual board-based system with flexible structure Project folders only, no hierarchical organization Search & Discovery AI-powered smart search with visual recognition Limited search by title, uploader, or file extension only Workflow Coverage End-to-end creative workflows from concept to delivery Post-production focused, limited broader workflow support Pricing Model Transparent, affordable pricing for all creative teams Video production pricing, expensive for broader use Version Control Version stacking across all file types Focused video version control ## Join _1,000+ creative teams_ moving faster with Air. Book a free consultation with our workflow experts, and get a personalized product walkthrough tailored to your needs. [Book a demo](/content/demo/index.html) [Start for free](https://app.air.inc/sign-up) ## Real teams, _real results_ See how creative teams use Air to move faster, stay aligned, and get their best work out the door. :format(webp))\\ \\ Customer Stories\\ \\ **Running the best content strategy in the NCAA, through Air** \\ \\ September 14, 2025\\ \\ •\\ \\ 2 min read\\ \\ Continue reading](/content/resources/Customer-stories-duke/index.html) :format(webp))\\ \\ Customer Stories\\ \\ **How Infatuation used Air to build a restaurant content empire** \\ \\ June 29, 2025\\ \\ •\\ \\ 4 min read\\ \\ Continue reading](/content/resources/customer-stories-infatuation/index.html) :format(webp))\\ \\ Customer Stories\\ \\ **How Graza saves 3 days each month using Air to manage their content** \\ \\ July 29, 2025\\ \\ •\\ \\ 3 min read\\ \\ Continue reading](/content/resources/customer-stories-graza/index.html) [Read more](/content/resources/index.html) ### _Get some Air_ ##### Book a free 1:1 consultation with our workflow experts Discover how Air could maximize your team's potential, with a personalized product walkthrough tailored to your needs. [Book a demo](/content/comparison/why-creatives-choose-air-over-frame-io#/index.html)